/ BACKSTORY

My partner (a CD/AD) wrote the tagline,
but I carried the torch from there;
writing, illustrating, designing and
comping everything herein.

INTEGRATED / OOH / DIGITAL

Launch Messaging

/ INTEGRATED / EVENT

In-Game Messaging

/ SOCIAL / DIGITAL

Athlete-based Content

/ SOCIAL / DIGITAL

Digital Sticker Generator

You type in your inspiration and reason...what you play for. And Mr. Logo generates a new shareable “logo” sticker.

/ DIGITAL / EXPERIENTIAL

Digital Activation Wall

/ EXPERIENTIAL

Pop Up Experiences

/ RETAIL

NBA Stores (USA)

/ RETAIL

NBA Stores (Int’l)