BACKSTORY
We told the true story about
Big Tobacco to an audience that
refuses to be marketed to using facts
with provocative storytelling and
iconic graphic devices.
Role: Writer, Sr. Art Director, Illustrator
Mash Up
reads:
Last year, cigarettes killed over 440,000 people. That’s more than AIDS, auto accidents, shark attacks, plane accidents, fires and drugs, combined. Just one of the small discoveries in the world of Big Tobacco.
Roaches
reads:
The same nicotine that’s used in insecticide to kill bugs is also used in cigarettes. It’s nothing new in the world of Big Tobacco.