I BUILD BRANDS
AND MAKE COPY
THE HERO
(with my own pen and keyboard)
/BACKSTORY
Make the message
hard to ignore
We told the true story about
Big Tobacco to an audience that
refuses to be marketed to using facts
with provocative storytelling and
iconic graphic devices.
Role: Writer, Sr. Art Director, Illustrator
Mash Up
reads:
Last year, cigarettes killed over 440,000 people. That’s more than AIDS, auto accidents, shark attacks, plane accidents, fires and drugs, combined. Just one of the small discoveries in the world of Big Tobacco.
Roaches
reads:
The same nicotine that’s used in insecticide to kill bugs is also used in cigarettes. It’s nothing new in the world of Big Tobacco.
BACKSTORY
It might have
been funnier if
it wasn’t true
Using actual tobacco industry transcripts
to show how executives manipulated
consumers, this Truth platform flipped
the industry on its head with provocative
storytelling and sharp humor.
Role: Co-Writer, Sr. Art Director, Motionographer
Toe Rings
awarded:
Mercury Radio Award ($5,000 General Prize), Andy Award Silver, ADC, Clio Bronze, LIAA, One Show
Cover Up
Awarded:
Andy Award Silver, ADC, Clio Bronze, LIAA, One Show
Campaign
(1 of 3) ads illustrated by SNL’s JJ Sedelmaier
BACKSTORY
We lost the NBA pitch.
But our strategy
won their heart.
My partner (a CD/AD) wrote the tagline,
but I carried the torch from there;
writing, illustrating, designing and
comping everything herein.
INTEGRATED / EVENT
SOCIAL / DIGITAL
SOCIAL / DIGITAL
Digital Sticker Generator
DIGITAL / EXPERIENTIAL
EXPERIENTIAL
Niagara Water
BACKSTORY
Depicting a world
inspired by honky-tonk
street culture
To revive an aging brand, we told
the story of a French icon relishing
low-brow life in America.
/ EXPERIENTIAL
