I BUILD BRANDS
AND MAKE DESIGN
THE HERO

(with my own two hands and Wacom pen)

PRODUCT / UI / VISUAL DESIGN / DIGITAL
Design Direction Snapshot
& Prototype

PRODUCT / UI / VISUAL DESIGN

Final Version (Desktop)

/BACKSTORY

Harnessing science to make humanity better

When your budget is tight and your team is REALLY small, you bootstrap everything to keep the bar high and deliver content that resonates for the brand and the audience.

Role: Creative Lead, Writer, AD, Designer, Illustrator

SOCIAL / DIGITAL / CONTENT

Driving The Story and Impact of Science
MOTION GRAPHICS / EDITING / SFX / SOUND
Dream like an 11 yr old? Sure. But can you create with one?

Niagara Water

SOCIAL / DIGITAL / INTEGRATED
Brand and Product Focused Examples
BRANDING / IDENTITY
Exploring and Defining the Identity
Based on pre-existing font
Based on pre-existing font
Custom-designed font
Custom-designed font
Custom-designed font
Custom-designed font
FINAL custom-designed font
DESIGNING the font/logotype
DIGITAL / SOCIAL / CAMPAIGN
Scaling the Brand (on a shoe-string budget)
PRODUCT / UI / VISUAL DESIGN
User Platform: Intro Flow Comps

/BACKSTORY

When life turns upside down, you dial the healing up

Tasked with creating a national campaign launch to help fight COVID with antibodies, Edelman needed help establishing a comprehensive (and visually compelling) design system. That’s where I came in.

Role: Concept, Design Direction, UI, Motion

BRANDING / IDENTITY
Defining The Look and Feel

OOH / SOCIAL / BANNERS / WEBSITE

Scaling The Campaign
VISUAL DESIGN / INTERACTION DESIGN / ART DIRECTION
Digital Takeovers & Banners

VISUAL DESIGN / INTERACTION DESIGN

Gamespot Takeover

VISUAL DESIGN / INTERACTION DESIGN

Campaign Launch Samples
GRAPHIC STYLE / DESIGN / ART DIRECTION / ILLUSTRATION
Campaign and Brand Examples
VISUAL DESIGN / INTERACTION DESIGN / ART DIRECTION
Mobile and Desktop Landing Pages
SOCIAL / DIGITAL / OOH
Defining the Identity
SOCIAL / DIGITAL / OOH
Defining the Visual Style, Tone and Messaging
Back to Top