BACKSTORY
We lost the NBA pitch.
But our strategy
won their heart.
My partner (a CD/AD) wrote the tagline,
but I carried the torch from there;
writing, illustrating, designing and
comping everything herein.
INTEGRATED / OOH / DIGITAL
Launch Messaging
INTEGRATED / EVENT
In-Game Messaging
SOCIAL / DIGITAL
Athlete-based (and Paid) Social Content
SOCIAL / DIGITAL
Organic Social
Digital Sticker Generator
You type in your inspiration and reason...what you play for. And Mr. Logo generates a new shareable “logo” sticker.
DIGITAL / EXPERIENTIAL
Digital Activation Wall
EXPERIENTIAL
NBA Stores (USA)
EXPERIENTIAL
NBA Stores (Int’l)
