/BACKSTORY
Make the message
hard to ignore
We told the true story about
Big Tobacco to an audience that
refuses to be marketed to using facts
with provocative storytelling and
iconic graphic devices.
Role: Writer, Sr. Art Director, Illustrator
Mash Up
reads:
Last year, cigarettes killed over 440,000 people. That’s more than AIDS, auto accidents, shark attacks, plane accidents, fires and drugs, combined. Just one of the small discoveries in the world of Big Tobacco.
Roaches
reads:
The same nicotine that’s used in insecticide to kill bugs is also used in cigarettes. It’s nothing new in the world of Big Tobacco.
BACKSTORY
It might have
been funnier if
it wasn’t true.
Using actual tobacco industry transcripts
to show how executives manipulated
consumers, this Truth platform flipped
the industry on its head with provocative
storytelling and sharp humor.
Role: Co-Writer, Sr. Art Director, Motionographer
Toe Rings
awarded:
Mercury Radio Award ($5,000 General Prize), Andy Award Silver, ADC, Clio Bronze, LIAA, One Show
Cover Up
Awarded:
Andy Award Silver, ADC, Clio Bronze, LIAA, One Show
Campaign
(1 of 3) ads illustrated by SNL’s JJ Sedelmaier